Transcript

Ogni problema ha una soluzione | Renzo Provedel | TEDxMontebelluna

[Music] [Applause] good morning first of all well I want to tell you two stories two personal stories that have changed my life that have changed important things the first one takes inspiration from the title that you see every problem a solution so I will tell you about a story that concerns this couple problem solution then when the ted asked me to prepare let's say this this story my mind and searched for a second theme and suddenly another key word appeared on the screen of my mind that I consider very important that has greatly influenced my life and that of listening listening these slides represent these two elements but the question you could ask me is this but how are they connected problem solution with listening there is a plot there is a relationship I don't want to reveal it right away I imagine that you will understand it during the course of my story but then at the end we will try to find an explanation well balloons the experience I want to tell you dates back about ten years ago I attended a course to become a coach and during this experience the master the super coach made us sit in a circle he explained to us that he would tell us or rather make us have an experience so as not to think But what an incredible thing I will tell you about this experience and if you want each of you can do it right here in this moment, my master, the first thing he asked us to do is to take a physical posture so back feel your back straight back straight if you want straight leaning well against the backrest the second pasture are the feet and legs that is try to be aware of your weight by placing the weight of your legs parallel on the ground on the floor and rest your hand after which the master said but for the experience I want to have whoever wants can close their eyes so you too can keep your eyes open or close your eyes what the master suggests is what you see exactly imagine that your mind which is full of noise of thoughts that come to you try to make balloons enter the screen of your mind balloons are an experience we have as children so we know what a balloon with its string is so let 's start to see projecting these balloons on the screen of our mind and what he asked us the master says well take the string or the hand to the hand of the mind and move these balloons outwards It's done in such a way that these balloons that are entering come out, they trigger, they come out, they come out, at a certain point, I don't know, you can try to do it, you'll notice that the little owners can actually come out when they've all come out, what happens, and a nice screen, and that's what will be colored, it will be gray, it will be blue, it will be red, it depends on you, there's a clean screen, here's the moment when there's no longer any thought that acts as background noise, that is, there's no longer any disturbance, here's this was a great lesson, a lesson to prepare ourselves for what, to listen, because to listen you need to have a clear mind, not a clean one, here I saw that some of you have done it, how many have seen the balloons, can you raise your hand, wow, a third, and how many have managed to get the balloons out, almost all of them, congratulations, really, to applaud, here's the supply, it's an incredible thing because the second episode that I want to tell you about is truly extraordinary, it happened to me two years ago in 2016 because I attended a course organized by the mighty on what topic, from listening I am that he gave us a different message, he didn't make us do this This game you tried but it told us some uninteresting mental things. How many types of listening can we do? Listed 4 that I'll tell you briefly about two of them you surely know, one you even use every day. I'll tell you in English. Downloading an image of a file of a photograph. You do it by going on the internet, so you download something and then maybe you go and look at it the next day in the afternoon. This is the first listening. The second listening is already more demanding, but you definitely do it. It's called factual listening, that is, you try to extract the facts from the things you're told, that is, in fact, what does given numbers mean, not concrete, practical things. The third type of listening is more demanding, even if human nature in your mind is predisposed to do it, but it's not so frequent. What does empathic listening mean? It means that you put yourself in another person's shoes and feel what they feel: emotions, fears, anxieties, pleasure or not, so you put yourself in their shoes, their clothes. And finally, the last listening, which is very demanding, much more demanding, very interesting, that you could definitely do, but you could improve. It's called generative listening, what does it mean? It means that as you listen to the other person, you make your mind work, possibly freed, perhaps with the balloon technique to generate images for example, or more complicated things, metaphors, or something that I find very difficult but maybe someone can manage the posture, they will manage it. There is no non-verbal response, so these three things can be a generative response that then helps the other person because you give them a different perspective, so you see that listening can be part of our daily life, of our experience, and therefore it is essentially a very, very important thing. Well, now, like in the movies, let's change the scene, let's change the scene and the scene refers to the title of our meeting, no, that is, every problem has a solution, so the problem is a solution. Here is the episode that I want to tell you about for me personally, it happened in 2005. At the time, I was an entrepreneur in a company, let's say, that helps companies to innovate, and I worked for a large company, let's say in the food sector. For a year, I worked around the world to search for the most interesting things, who said the most interesting things about innovation, and we discovered that in the year 2000 there was A few years ago, a large company that you surely know through its products, the American company is called Procter and Gamble in the year 2000 and 30 billion dollars of enormous turnover, the weak part is in crisis, it is no longer making profits, it is really at risk, a new president arrives, his name is Flai, this gentleman here calls everyone, all his staff and gives them some news, that is, he says, I want to change Procter and Gamble or a strategy in mind, my strategy is the following, I want to use the talents, the technologies that today we do not know, we do not frequent, so I want that in five years, in a period of five years, half of the Apple protein products are not born thanks to an intervention, an external collaboration. So to understand the violence, I use this term in the message, you have to know how many researchers Procter and Gamble had in the year 2000: 8,000, 8 thousand people. It was one of the largest companies, the companies that had the largest concentration of research and development in the world. No, he manages to do this thing like, well, not only through, let's say, his idea, but through some people from Procter, the brokers, that is, the companies that had formed in the meantime. Connecting the problems of Procter with solvers is a question you could ask yourself that intrigued me a lot and I succeeded. I managed to answer only a few in the last few years but do people in the world really have no, I have useful knowledge to solve problems a million 10 million you know that today we are as a speaker said a little while ago 7.6 billion people well the most recent calculations I have seen are then maybe they are wrong I mean don't believe it too much they say that there are 70 70 70 million people with relevant technological business know-how that can be useful it seems reasonable no it seems reasonable well so what does this thing here mean that problem and solution are absolutely engaging an interesting thing this when Flai in the year 2000 invents this strategy this strategy does not have a name and an idea no only three years later an American professor who I quote called Euro Chaz Bono from the University of Berkeley and therefore an important university writes a book you know that Americans are intelligent but also cunning no so they write books with purposes he invents a word so he calls this system of flat open innovation translated into Italian open innovation and from that moment on it explodes no this this idea no it develops all over the world and today if you open any website that writes open innovation open innovation open innovation you will find 100,000 responses the Italians have welcomed with great imagination the great ability this this message so open innovation for me was a turning point even tim take entrepreneur I started working on it working there with the companies on this so this is basically what I wanted to tell you here maybe you could have an objection good advance that is some of you could tell me yes but connecting problem absolution well the ancient Greeks talked about it Socrates Aristotle no the mixed atoms that is no connecting these two things what has changed well what has changed and that today open innovation you do we all do it I mean everyone in this room does it I'll give you an example I'm not asking you how many use the internet because there are 6 billion users in the world so I would say that 99 percent of you use the internet when you have a problem or a curiosity who is it that has never gone on Wikipedia who has never Typed, it's written perhaps as they challenge their own problem in natural language and maybe a million answers come out, but on the first page or the first three pages, I think it's a habit that you've found some interesting things, so open innovation means an open mind, basically, so one is a habit we have, but what a characteristic of this historical period that is very important, well, the two stories are these, I still have a few seconds to unravel the initial promise, no, but how are these things connected, so a problem is something that doesn't push you to take action, how can you solve it? Here, you see in the slide, a traditional solution that is called closed innovation, perhaps a little bad, that is, traditional innovation is the one in which you respond or your closest circle of supplier consultants responds, if you are a company. The other alternative is the one I explained to you before, telling him the story of Procter and Gamble. I wrote crowd to say crowd, no, that is, we use the world, this is honestly what we do today from now on, that is, we get help, we get support from many other people, and then listening, what is it for to understand listening? I'll quote you a phrase that you probably already know from childhood, they often tell us. a well- defined problem is halfway there, that is, with a proxy and we define a problem well, we are halfway there, so what does it mean? It means that to solve a problem we must pay close attention to defining the problem. We often chase non-existent problems, modest problems, non- determining problems, and therefore the first thing we must do is listen to ourselves, but be careful, this is what I have learned, I would like to move, it is important to listen to ourselves, also to listen to others, so listening must be applied above all in the first instance to the problem, this is basically the answer I had to you. I am happy to have told you this, and I greet you and thank you [Applause]